Does PR still matter after your launch?

[Anise Isley]

A lot of Web3 teams treat PR as something to do only around a launch. But funding, partnerships, product milestones and market expansion can create equally important communication moments later.

For those announcements, having a publication where the release can live as part of the company's public communications record can be useful.

Web3 Newswire currently offers Bitcoin Insider press release submission for $150, with guaranteed placement and 24–48 hour turnaround.

Do you treat PR as a launch activity, or as an ongoing part of company communications?